Great Reads

This is a great article if you are not sure what to put on your yard sign and what yard signs are beneficial for.

What are the important pieces of the puzzle when it comes to yard sign marketing?

Article By: In Business

Yards signs are great lead generators. The key is to get a lot of them in the right places, but have a great follow up system to really bring it home when someone actually responds to a yard sign advertisement . For this I recommend a revolutionary new follow up and lead captcher tool that we have been testing for about a month. Read More…


 

Print’s Not Dead: Print Marketing Will Thrive in 2014 and Beyond

by Vladimir Gendelman  | January 8, 2014

As technology continues to develop—and change the way we do business—many have considered print a dead medium and online marketing the wave of the future. Nevertheless, the print industry is far from dead; in fact, print marketing has only continued to grow and evolve alongside the upsurge of new technology.

Direct mail continues to be used heavily, with a 43% share of total local retail advertising. And, according to a Pitney Bowes survey, 76% of small businesses say their ideal marketing strategy encompasses a combination of both print and digital communication.

There are many reasons why print is (and will remain) an effective tool for delivering your message to your audiences.

Read more: http://www.marketingprofs.com/articles/2014/24084/print-marketing-will-thrive-in-2014-and-beyond#ixzz38ma023Av

 


 

Choosing the right print coating

By: Gordon Pritchard | Saturday, March 24, 2012

The right coating can help protect the printed piece or add a creative dimension. The results will usually look best on coated paper because the hard, nonporous surface of coated paper holds the coating on the top of the paper rather than have it disappear by being absorbed into the paper. Even when trying to achieve an overall matte effect, a gloss coated sheet is usually the best paper choice and the gloss finish on the paper will provide superior printability. READ MORE…

 

 


Found this great article for all of our local small business customers! Check out these great tips to enhance your business!

Five Steps to Effective and Affordable Small Business Content Marketing

by Kristen Hicks | April 21, 2014 | 3,845 views

In this article, you’ll learn…

  • The importance of developing a strategy if you want effective content marketing
  • How to save money without sacrificing the most important steps to a quality content strategy
  • How to budget, plan, and track the success of your small business content marketing efforts

Forbes​BrandVoice Connecting marketers to the Forbes audience. What is this?
Entrepreneurs 13,009 views

Three Easy Tips For Effective Social Media Marketing

By Ellen Lee

“You’ve heard that social media marketing can lead to more loyal customers, more brand recognition, more repeat business, more… well, everything….”

Read Article: http://www.forbes.com/sites/sage/2014/03/31/three-easy-tips-for-effective-social-media-marketing/